Nucolor Professional: Italian Hair Colour for Indian Salons
Nucolor Professional brought Italian hair-colour expertise to the Indian salon market through a bold and distinctive packaging system.
Manufactured in Italy by Oyster Cosmetics, Nucolor was branded and marketed in India by Jaron Cosmetics. Firefly designed the packaging for the professional hair-colour range.
The metallic red tube and matching carton created a strong shelf presence. The flowing Nucolor wordmark gave the brand a refined character, while the black Professional panel made its salon focus clear. The packaging also retained the Oyster Cosmetics identity and Italian origin. This helped communicate the product’s international manufacturing background without weakening the Nucolor brand.
The tube and carton were designed as one visual system. Their colour, typography and long narrow form helped the product stand apart within Jaron’s professional salon range.
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