C-Tech Repellent Range: A Clear System of Protection
Termirepel, RodRepel and Combirepel were developed as one product family, with a bold and easy-to-recognise packaging system.
C-Tech Corporation needed distinct packs for three pest-control products. Each product had to communicate its purpose quickly while remaining part of the same brand family.
The design began with the idea of a Suraksha Chakra, or ring of protection. The circular symbol creates a protected space around the product’s target area. Simple pest graphics make each product easy to identify without relying on disturbing photographs.
BioPower became another shared idea across the range. It brought together the goodness of a bio-based approach with the strength expected from a repellent product. Bold type and strong colour contrast gave the packs a sense of power and confidence.
Termirepel established the main visual language with large lettering and a clear insect symbol. RodRepel adapted the system for rodent protection, using its own name, graphic and colour cues. Combirepel extended the same design system while retaining a distinct product identity.
The packaging balances scientific credibility with strong shelf presence. Large product names help recognition from a distance. The black side panel holds supporting information while keeping the main face direct and uncluttered.
A darker limited edition route for RodRepel explored a more premium character. Metallic-looking accents against black created a special pack without breaking away from the original identity.
Together, the three products form a flexible packaging family. Each pack has its own role, while the shared typography, protection symbol and visual structure connect the complete range.
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