HDFC ERGO: A New Online Experience
HDFC ERGO launched a new website and needed an email campaign that made the change feel fresh, simple and easy to explore.
Firefly created a series of six emails to introduce the new website. The campaign focused on user benefits instead of explaining technical changes or listing website features.
The first route used fresh fruit and flowing water to suggest renewal. It introduced the website as a refreshing new experience and gave the launch a bright, positive character.
The second route focused on navigation. A maze showed the difference between confusion and clarity, while a compass encouraged users to find their own way through the new website.
The third route communicated simplicity. Numbered blocks and a red keyboard key presented the website as easy to understand and built around the user.
All six emails followed one clear visual system. A strong image occupied one side, while the HDFC ERGO identity and short message appeared on the other. White space kept each communication direct and easy to read.
The campaign turned a website launch into a set of simple visual ideas. Each email offered a new reason to visit while building one connected story around freshness, clarity and ease.
All work