An Identity for New Beginnings
NASCENT IVF Technologies required a clear and modern identity for its work in reproductive technology. The design needed to feel scientific and precise, while retaining a sense of care and possibility.
The logo combines a clean wordmark with a linked organic symbol. Its connected forms suggest cells, growth and the beginning of life. A bright yellow adds warmth and optimism, while soft grey keeps the identity professional and restrained.
The system was extended across business cards, letterheads and envelopes. Each item uses generous white space, fine type and a strong yellow band for quick recognition. The result is a simple and consistent identity suited to a German medical technology company.
All work