Sopy: Freshness Made Visible
Sopy is a range of liquid handwashes designed for hospitality, institutional and home use, combining clear product information with a fresh and inviting visual identity.
Jaron Cosmetics developed Sopy for two connected markets. Larger packs served hotels and hospitality businesses, while smaller bottles brought the same range to individual buyers.
Firefly created the packaging system across different fragrances and pack sizes. Blueberry, raspberry and tangerine were each given a distinct colour, making the variants easy to identify while keeping the range visually consistent.
The clear bottles allow the colour of the liquid to become part of the design. Simple typography, white pumps and restrained labels keep the packs clean and approachable. Together, the three variants form a bright and recognisable product family.
The design helped Sopy work across both professional and retail settings. It could sit comfortably in a hotel washroom, salon, workplace or home without losing its identity.
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