Squirt: Power Made Visible
Squirt is a dishwashing solution designed to communicate strength, freshness and everyday cleaning performance through a bold and direct pack.
The transparent bottle allows the bright lime-green liquid to become the strongest visual element. Its shaped form creates a distinct shelf presence while remaining easy to hold and use.
Firefly developed the product identity and packaging for Jaron Cosmetics. The large Squirt wordmark makes the name instantly visible. The white and red label provides strong contrast against the green liquid.
Images of lemons, clean glassware, utensils and steel vessels connect the product directly with its use. The claim, “2x the power of Squirt regular,” was given clear emphasis to position it as the stronger product within the range.
The result is a bright, energetic pack that communicates cleaning power without losing the approachable character of an everyday household product.
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